By Max Tatton-Brown
PR has become a much maligned industry. And perhaps there’s some fairness to the criticism. Over the last 100 years, its “two-way street” origin decayed into something designed to match broadcast media’s growth with scalable profitability.
I think we can do better. I think good PR is about doing something so interesting or so much better that people can’t help but talk about it — not trying to fake it.